AI analytics for 1,000+ sales calls

Client

Expanse

Year

2025 to 2026

I built an LLM pipeline over 1,000+ B2B sales calls. Transcripts, stage tags that follow a call from connect to qualified to deal, manager scorecards, and conversion notes for sales and leadership.

I also automated lead sourcing and enrichment from sources like 2GIS, Kaspi.kz, and tenders, then plugged that data into the outbound workflow.

The analytics work fed the same product that reached about $10K MRR early on, and it gave clients hard numbers for coaching and hiring decisions.

Scope of Work

LLM
NLP
analytics
CRM
Python
1:1 images media image
1:1 images media image

How cases are written

Problem, process, result. Short enough to scan, detailed enough to check.

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Process and interface

Flows and screens that match how the system actually runs.

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1:2 Image media image

Notes under the work

Why we chose a metric, what shipped, what we would change next.

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Different frame sizes

Dashboards, product UI, or site layout — use the ratio that fits.

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Wide frames

Good for product surfaces and analytics views.

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Standard frames

Useful for detail shots and single UI moments.

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9:16 Images media image

Two images

Before/after or two states side by side.

"Scorecards made coaching concrete. We stopped debating who was actually closing."

Expanse call analytics stakeholder avatar

Sales ops

B2B client

"Scorecards made coaching concrete. We stopped debating who was actually closing."

Expanse call analytics stakeholder avatar

Sales ops

B2B client

Teams I have worked with

Teams I have worked with

  • Expanse

  • 60 Decibels

  • Game of Drones

  • Expanse

  • 60 Decibels

  • Game of Drones

About 5 years in product and engineering

Want to work together?
Book a short call.

About 5 years in product and engineering

Want to work together?
Book a short call.